Creating
visual experiences
that drive positive change
Filmmaking, videography, & photography
for organizations who make a difference in the lives of individuals and communities
Serving nonprofits, social enterprises, and certified B-corps in New England & beyond
Filmmaking, videography, & photography
for organizations who make a difference in the lives of individuals and communities
Serving nonprofits, social enterprises, and certified B-corps in New England & beyond
Collaborators
Collaborators
The art of storytelling can be a powerful tool for social enterprises to raise awareness about their causes, mobilize supporters, and drive meaningful change.
The mission for our brand filmmaking and photography is to tell compelling, emotional stories that move and inspire audiences to take action towards a better world by supporting social enterprises that are actively making a difference to improve the lives of individuals, families, and communities.
The art of storytelling can be a powerful tool for social enterprises to raise awareness about their causes, mobilize supporters, and drive meaningful change.
The mission for our brand filmmaking and photography is to tell compelling, emotional stories that move and inspire audiences to take action towards a better world by supporting social enterprises that are actively making a difference to improve the lives of individuals, families, and communities.
MELODY joy
Since 2016, Melody’s family photography and filmmaking brand Imperfect JOY® Films & Photos has helped families capture the joy in everyday, ordinary moments. Through a project called “Love Everlasting,” she helped families facing grief remember their loved ones and have a safe space to talk about loss.
She is the recipient of the Sony Alpha Female+ grant, an honor given to only 24 women who create extraordinary art that challenges tradition, fight for important causes, and hold the torch of creativity to light the way for those coming behind them.
MELODY joy
Since 2016, Melody’s family photography and filmmaking brand Imperfect JOY® Films & Photos has helped families capture the joy in everyday, ordinary moments. Through a project called “Love Everlasting,” she helped families facing grief remember their loved ones and have a safe space to talk about loss.
She is the recipient of the Sony Alpha Female+ grant, an honor given to only 24 women who create extraordinary art that challenges tradition, fight for important causes, and hold the torch of creativity to light the way for those coming behind them.
KAMA MUTA
‘moved by love’
Kama Muta has been thought to serve an important evolutionary function. When we share an experience as a whole, there is a heightened sense of compassion towards each other. This motivates devotion to these important relationships, deepening the perception of equivalence, or oneness with each other around a common experience and strengthening the bond within a community.
Through authentic stories of real people that move us to feel what it is like to live in another person’s perspective for a few moments, we give nonprofits and brands the opportunity to help their audience experience their organization from the receiving end.
KAMA MUTA
‘moved by love’
Kama Muta has been thought to serve an important evolutionary function. When we share an experience as a whole, there is a heightened sense of compassion towards each other. This motivates devotion to these important relationships, deepening the perception of equivalence, or oneness with each other around a common experience and strengthening the bond within a community.
Vision
We believe that through these films and stories,
we can work together to
ignite a movement of
empathy & understanding
that will ultimately lead to a more compassionate society.
Vision
We believe that through these films and stories, we can work together to
ignite a movement of
empathy & understanding
that will ultimately lead to a more compassionate society.
Values
Authenticity & Vulnerability
These two qualities allow your audience to connect deeply with your story.
When someone shares a piece of their inner world with vulnerability and authenticity, that’s when we’re likely to see a piece of who we are or who we want to be reflected in them. This has the power to bring people together to support your mission because they truly believe in it.
Values
Authenticity & Vulnerability
These two qualities allow your audience to connect deeply with your story.
When someone shares a piece of their inner world with vulnerability and authenticity, that’s when we’re likely to see a piece of who we are or who we want to be reflected in them. This has the power to bring people together to support your mission because they truly believe in it.
How to create
meaningful connection
Narrative transportation – a tool for communicating your mission
Narrative transportation is a theory that suggests when people become engrossed in a story, they mentally and emotionally transport themselves into the story world. This can lead to greater engagement and immersion in the story, as well as a greater willingness to accept the story’s messages and beliefs.
Many of our films are in the form of mini documentaries, providing a glimpse into the life of another person through an experiential movie-like story. By building characters that viewers can relate to, these films can create a sense of empathy and emotional connection between the viewer and the story. This can help to increase engagement and create a more powerful impact on the viewer.
How to create
meaningful connection
Narrative transportation – a tool for communicating your mission
Narrative transportation is a theory that suggests when people become engrossed in a story, they mentally and emotionally transport themselves into the story world. This can lead to greater engagement and immersion in the story, as well as a greater willingness to accept the story’s messages and beliefs.
Many of our films are in the form of mini documentaries, providing a glimpse into the life of another person through an experiential movie-like story. By building characters that viewers can relate to, these films can create a sense of empathy and emotional connection between the viewer and the story. This can help to increase engagement and create a more powerful impact on the viewer.
Services
Impact Films • Why Films • Videography • Photography
IMPACT FILMS
Impact Films seek to develop “KAMA MUTA” – a feeling of oneness
Roughly translated as “moved by love,” Kama Muta has been thought to serve an important evolutionary function. When we share an experience as a whole, there is a heightened sense of compassion towards each other. This motivates devotion to these important relationships, deepening the perception of equivalence, or oneness, with each other around a common experience and strengthening the bonds within a community.
Through authentic stories of real people that move us to feel what it is like to live in another person’s perspective for a few moments, we give nonprofits and brands the opportunity to help their audience experience their organization from the receiving end.
This film was funded by the Sony Alpha Female+ grant
Case Study
During the pandemic, Make-A-Wish MA & RI had to make a lot of adjustments and so did their families. They wanted this film to depict how the why of a wish goes so much deeper than a single day. Conor’s parents were faced with the challenge of guiding him through PT and OT while therapist were only meeting virtually. The playground he received for his wish gave him a place where he could learn to move, build confidence, and simply be a kid again.
“WHY” FILMS
People don’t buy what you do, they buy why you do it.
The foundation of trust begins with your audience connecting to your honest intentions. By sharing the “why” story of your company’s founders or leaders, you can connect with your audience on a deeper level, building both trust and loyalty. Customers are more likely to support a brand that shares their values and beliefs.
This film was funded by the Esler Family Foundation
Case Study
As a member of the Board, Peter was asked to lead a $10 million capital campaign for the CMT Research Foundation. He was well-suited for the task because he is a very adept executive leader, but the primary challenge he faced was that he had never shared with coworkers and business partners because of the fear that they would see him differently. As you can imagine, sharing his story for the first time was difficult to do, but with the help of this film he was able to help the CMTRF raise over $1.2 million at a fundraising event.
VIDEOGRAPHY
When you have important information to share,
don’t just put it in a block of text.
Whereas film shares complex concepts such as mission, vision and impact through storytelling, videography is meant to share information in a concise and clear way. Videos are often used to depict features of a product or service and they are a great way to communicate workflows.
Case Study
For a docuseries episode that involved a partnership with a wish organization featuring one of their families, we created a video that talks through all aspects of the process the family would go through as participants, and an accompanying infographic gives them a quick way to review the big-picture steps. View the full webpage and video here: https://imperfectjoy.com/for-families/
PHOTOGRAPHY
Headshots for your staff…
…and natural, lifestyle photos for your website, social media, and print
Services
Impact Films • Why Films
Videography • Photography
IMPACT FILMS
Impact Films seek to develop “KAMA MUTA” –
a feeling of oneness
Roughly translated as “moved by love,” Kama Muta has been thought to serve an important evolutionary function. When we share an experience as a whole, there is a heightened sense of compassion towards each other. This motivates devotion to these important relationships, deepening the perception of equivalence, or oneness, with each other around a common experience and strengthening the bonds within a community.
Through authentic stories of real people that move us to feel what it is like to live in another person’s perspective for a few moments, we give nonprofits and brands the opportunity to help their audience experience their organization from the receiving end.
This film was funded by the Sony Alpha Female+ grant
Case Study
During the pandemic, Make-A-Wish MA & RI had to make a lot of adjustments and so did their families. They wanted this film to depict how the why of a wish goes so much deeper than a single day. Conor’s parents were faced with the challenge of guiding him through PT and OT while therapist were only meeting virtually. The playground he received for his wish gave him a place where he could learn to move, build confidence, and simply be a kid again.
“WHY” FILMS
People don’t buy what you do, they buy why you do it.
The foundation of trust begins with your audience connecting to your honest intentions. By sharing the “why” story of your company’s founders or leaders, you can connect with your audience on a deeper level, building both trust and loyalty. Customers are more likely to support a brand that shares their values and beliefs.
This film was funded by the Esler Family Foundation
Case Study
As a member of the Board, Peter was asked to lead a $10 million capital campaign for the CMT Research Foundation. He was well-suited for the task because he is a very adept executive leader, but the primary challenge he faced was that he had never shared with coworkers and business partners because of the fear that they would see him differently. As you can imagine, sharing his story for the first time was difficult to do, but with the help of this film he was able to help the CMTRF raise over $1.2 million at a fundraising event.
VIDEOGRAPHY
When you have important information to share,
don’t just put it in a block of text.
Whereas film shares complex concepts such as mission, vision and impact through storytelling, videography is meant to share information in a concise and clear way. Videos are often used to depict features of a product or service and they are a great way to communicate workflows.
Case Study
For a docuseries episode that involved a partnership with a wish organization featuring one of their families, we created a video that talks through all aspects of the process the family would go through as participants, and an accompanying infographic gives them a quick way to review the big-picture steps. View the full webpage and video here: https://imperfectjoy.com/for-families/
PHOTOGRAPHY
Headshots for your staff…
…and natural, lifestyle photos for your website, social media, and print
