MEDIA KIT
IMPORTANT NOTIFICATION: If you have not yet read the homepage, please start there and come back to this page
MEDIA KIT
IMPORTANT NOTIFICATION: If you have not yet read the homepage, please start there and come back to this page
Target Audience
There is a lack of awareness and understanding among the general public about the challenges and struggles faced by children and families with pediatric illness which can lead to stigmatization, isolation, and limited support. First and foremost, we hope to reach other families going through pediatric illness to say, “We see you,” and to highlight the village of support that is available. Each family’s story will further determine the target audience. There will be other buckets of people we are trying to reach through these stories as well, which will largely be determined by the uniqueness of each family’s story based on their diagnosis and the impact they hope to make. These groups will likely include medical professionals and institutions, groups specific to the child’s diagnosis, and possibly even legislative bodies.
Target Audience
There is a lack of awareness and understanding among the general public about the challenges and struggles faced by children and families with pediatric illness which can lead to stigmatization, isolation, and limited support. First and foremost, we hope to reach other families going through pediatric illness to say, “We see you,” and to highlight the village of support that is available. Each family’s story will further determine the target audience. There will be other buckets of people we are trying to reach through these stories as well, which will largely be determined by the uniqueness of each family’s story based on their diagnosis and the impact they hope to make. These groups will likely include medical professionals and institutions, groups specific to the child’s diagnosis, and possibly even legislative bodies.
Audience
The type of people who will watch the docuseries outside of our specific target audience are those who don’t mind letting a tear fall during a movie about a dog (because they all know when they start it they will get them right in the feels.) They might watch shows like America’s Got Talent because they are empathetic with the highlights shared about authentic, vulnerable stories of participants overcoming immense struggle. They are excited to cheer them on and their eyes well up when the yet-unknown star rocks their performance. These types of people are likely to watch a story about pediatric illness as long as they come to expect a feel-good, fill-you-to-the-brim-with emotion moment that keeps them coming back for more.
This right here is the little corner of the world that we hope to instill with more compassion, kindness, and a greater sense of connectedness to each other.
Audience
The type of people who will watch the docuseries outside of our specific target audience are those who don’t mind letting a tear fall during a movie about a dog (because they all know when they start it they will get them right in the feels.) They might watch shows like America’s Got Talent because they are empathetic with the highlights shared about authentic, vulnerable stories of participants overcoming immense struggle. They are excited to cheer them on and their eyes well up when the yet-unknown star rocks their performance. These types of people are likely to watch a story about pediatric illness as long as they come to expect a feel-good, fill-you-to-the-brim-with emotion moment that keeps them coming back for more.
This right here is the little corner of the world that we hope to instill with more compassion, kindness, and a greater sense of connectedness to each other.
Reach & Partners
We are in the growth phase of building our audience on Instagram (currently 417 followers) and Facebook (890 followers) and our podcast is scheduled to launch June 1, 2023. To give an idea of our potential reach, here are numbers for our committed partners that have agreed to share our content through Instagram (IG) &/or Facebook (FB):
Give Kids The World Village: IG 51.9k + 208k followers
Entertainment 2 Affect Change: IG 895 + FB 922 followers + streaming app on all smart TV’s and mobile devices
Dream Factory HQ 601 IG + 3k FB followers
A Special Wish Dayton 863 IG + 5.6k FB followers
Each docuseries episode and podcast will also be shared by the participating families, many of whom have active followers. For example, the Jones family has 2.5k followers on the “Super Sammy’s Heart Journey” page and whenever they have an important update their local news stations ask to do a follow-up story.
Reach & Partners
We are in the growth phase of building our audience on Instagram (currently 417 followers) and Facebook (890 followers) and our podcast is scheduled to launch June 1, 2023. To give an idea of our potential reach, here are numbers for our committed partners that have agreed to share our content through Instagram (IG) &/or Facebook (FB):
Give Kids The World Village: IG 51.9k + 208k followers
Entertainment 2 Affect Change: IG 895 + FB 922 followers + streaming app on all smart TV’s and mobile devices
Dream Factory HQ 601 IG + 3k FB followers
A Special Wish Dayton 863 IG + 5.6k FB followers
Each docuseries episode and podcast will also be shared by the participating families, many of whom have active followers. For example, the Jones family has 2.5k followers on the “Super Sammy’s Heart Journey” page and whenever they have an important update their local news stations ask to do a follow-up story.
Advisors
Melody Joy Paine
Founder & Creative Director, Joy & Paine Productions
Mike McKenzie
CEO of the Dream Factory
Patrick James Lynch
Award-Winning Filmmaker, CEO of Believe Limited & Founder of Bloodstream Media
Halsey Hendrickson
Wish Mom & Photographer, Denali & Co.
David Paine
Journalist at Joy & Paine Productions
Tyler Gregory
Wish & Marketing Director, A Special Wish Dayton
Nick Hudson
Executive Director, Entertainment 2 Affect Change
Andrew Marshall
Wish Recipient, Singer & Songwriter, Andrew Marshall Music
Kirsten Rutherford
Creative Director for World Wish Day, MExecutive Creative Director at TBWA\Chiat\Day
Michael Dunsky
Mortgage Loan Officer, Fairway Mortgage Corporation
Tami O’Brien
37 Years & 1st Employee of Give Kids The World Village
Advisors
Melody Joy Paine
Founder & Creative Director, Joy & Paine Productions
Mike McKenzie
CEO of the Dream Factory
Patrick James Lynch
Award-Winning Filmmaker, CEO of Believe Limited & Founder of Bloodstream Media
Halsey Hendrickson
Wish Mom & Photographer, Denali & Co.
David Paine
Journalist at Joy & Paine Productions
Tyler Gregory
Wish & Marketing Director, A Special Wish Dayton
Nick Hudson
Executive Director, Entertainment 2 Affect Change
Andrew Marshall
Wish Recipient, Singer & Songwriter, Andrew Marshall Music
Michael Dunsky
Make-A-Wish® Supporter, Mortgage Loan Officer, Fairway Mortgage Corporation
Tami O’Brien
37 Years & 1st Employee of Give Kids The World Village
Fiscal Sponsor
Joy & Paine Productions is partnering with Entertainment 2 Affect Change (E2AC) as the fiscal sponsor for this project so your donation can be tax deductible.
E2AC is a 501(c)(3) non-profit organization committed to producing high quality digital, cinematic, and live entertainment for the express purpose of bringing positive change to underserved health and social communities. Please consider giving a donation to make this series possible.
Fiscal Sponsor
Joy & Paine Productions is partnering with Entertainment 2 Affect Change (E2AC) as the fiscal sponsor for this project so your donation can be tax deductible.
E2AC is a 501(c)(3) non-profit organization committed to producing high quality digital, cinematic, and live entertainment for the express purpose of bringing positive change to underserved health and social communities. Please consider giving a donation to make this series possible.
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THIS CAUSE
Looking for other ways to help these families share their stories?
Support
THIS CAUSE
Looking for other ways to help these families share their stories?