This story is made possible by:
People don’t buy what you do, they buy why you do it.
The foundation of trust begins with your audience connecting to your honest intentions. By sharing the “why” story of your company’s founders or leaders, you can connect with your audience on a deeper level, building both trust and loyalty. Customers are more likely to support a brand that shares their values and beliefs.
As a member of the Board for the CMT Research Foundation, Peter was asked to lead a $10 million capital campaign for the CMT Research Foundation. He was well-suited for the task because he is a very adept executive leader, but the primary challenge he faced was that he had never shared with coworkers and business partners because of the fear that they would see him differently. As you can imagine, sharing his story for the first time was difficult to do, but with the help of this film he was able to help the CMTRF raise over $1.2 million at a fundraising event.
