Freelance Services
FILMMAKING & VIDEOGRAPHY
for Organizations Supporting Patients and Caregivers
Freelance Services
FILMMAKING & VIDEOGRAPHY
for Organizations Supporting Patients and Caregivers
The art of storytelling is a powerful tool for patient and caregiver communities to raise awareness about their causes, mobilize supporters, and drive meaningful change.
The art of storytelling is a powerful tool for patient and caregiver communities to raise awareness about their causes, mobilize supporters, and drive meaningful change.
We create innovative ways to represent the patient voice through compelling, emotional stories that move and inspire audiences to take action towards a better world by supporting organizations that are actively making a difference to improve the lives of patients and families battling a rare diseases.
Case Studies
All projects are unique & developed through collaboration
Freelance projects are created hand-in-hand with organizations to create media that unites marketing messages with the rare patient voice. Some examples of projects that I’m collaborating on are patient films for events, meetings, corporate town halls and e-learning courses, as well as consulting to help establish a value-centric brand identity and lead teams in the skills necessary to incorporate authentic patient stories throughout their messaging.
IMPACT FILM
Developing “KAMA MUTA” – a feeling of oneness
Roughly translated as “moved by love,” Kama Muta has been thought to serve an important evolutionary function. When we share an experience as a whole, there is a heightened sense of compassion towards each other. This motivates devotion to these important relationships, deepening the perception of equivalence, or oneness, with each other around a common experience and strengthening the bonds within a community.
Through authentic stories of real people that move us to feel what it is like to live in another person’s perspective for a few moments, we give organizations the opportunity to help their audience experience their mission from the receiving end.
This film was funded by the Sony Alpha Female+ grant
During the pandemic, Make-A-Wish MA & RI had to make a lot of adjustments and so did their families. They wanted this film to depict how the why of a wish goes so much deeper than a single day. Conor’s parents were faced with the challenge of guiding him through PT and OT while therapist were only meeting virtually. The playground he received for his wish gave him a place where he could learn to move, build confidence, and simply be a kid again.
“WHY” FILM
People don’t buy what you do, they buy why you do it.
The foundation of trust begins with your audience connecting to your honest intentions. By sharing the “why” story of your company’s founders or leaders, you can connect with your audience on a deeper level, building both trust and loyalty. Customers are more likely to support a brand that shares their values and beliefs.
This film was funded by the Esler Family Foundation
As a member of the Board, Peter was asked to lead a $10 million capital campaign for the CMT Research Foundation. He was well-suited for the task because he is a very adept executive leader, but the primary challenge he faced was that he had never shared with coworkers and business partners because of the fear that they would see him differently. As you can imagine, sharing his story for the first time was difficult to do, but with the help of this film he was able to help the CMTRF raise over $1.2 million at a fundraising event.
VIDEOGRAPHY
When you have important information to share,
don’t just put it in a block of text.
Whereas film shares complex concepts such as mission, vision and impact through storytelling, videography is meant to share information in a concise and clear way. Videos are often used to depict features of a product or service and they are a great way to communicate workflows.
For a documentary that involved a partnership with a wish organization featuring one of their families, we created a video that talks through all aspects of the process the family would go through as participants, and an accompanying infographic gives them a quick way to review the big-picture steps. View the full webpage and video here: https://imperfectjoy.com/for-families/
Case Studies
All projects are unique & developed through collaboration
Freelance projects are created hand-in-hand with organizations to create media that unites marketing messages with the rare patient voice. Some examples of projects that I’m collaborating on are patient films for events, meetings, corporate town halls and e-learning courses, as well as consulting to help establish a value-centric brand identity and lead teams in the skills necessary to incorporate authentic patient stories throughout their messaging.
IMPACT FILM
Developing “KAMA MUTA” –
a feeling of oneness
Roughly translated as “moved by love,” Kama Muta has been thought to serve an important evolutionary function. When we share an experience as a whole, there is a heightened sense of compassion towards each other. This motivates devotion to these important relationships, deepening the perception of equivalence, or oneness, with each other around a common experience and strengthening the bonds within a community.
Through authentic stories of real people that move us to feel what it is like to live in another person’s perspective for a few moments, we give organizations the opportunity to help their audience experience their mission from the receiving end.
This film was funded by the Sony Alpha Female+ grant
During the pandemic, Make-A-Wish MA & RI had to make a lot of adjustments and so did their families. They wanted this film to depict how the why of a wish goes so much deeper than a single day. Conor’s parents were faced with the challenge of guiding him through PT and OT while therapist were only meeting virtually. The playground he received for his wish gave him a place where he could learn to move, build confidence, and simply be a kid again.
“WHY” FILM
People don’t buy what you do, they buy why you do it.
The foundation of trust begins with your audience connecting to your honest intentions. By sharing the “why” story of your company’s founders or leaders, you can connect with your audience on a deeper level, building both trust and loyalty. Customers are more likely to support a brand that shares their values and beliefs.
This film was funded by the Esler Family Foundation
As a member of the Board, Peter was asked to lead a $10 million capital campaign for the CMT Research Foundation. He was well-suited for the task because he is a very adept executive leader, but the primary challenge he faced was that he had never shared with coworkers and business partners because of the fear that they would see him differently. As you can imagine, sharing his story for the first time was difficult to do, but with the help of this film he was able to help the CMTRF raise over $1.2 million at a fundraising event.
VIDEOGRAPHY
When you have important information to share,
don’t just put it in a block of text.
Whereas film shares complex concepts such as mission, vision and impact through storytelling, videography is meant to share information in a concise and clear way. Videos are often used to depict features of a product or service and they are a great way to communicate workflows.
For a documentary that involved a partnership with a wish organization featuring one of their families, we created a video that talks through all aspects of the process the family would go through as participants, and an accompanying infographic gives them a quick way to review the big-picture steps. View the full webpage and video here: https://imperfectjoy.com/for-families/
PHOTOGRAPHY
Headshots for your staff…
